Bjorn Laku

Bjorn Laku is a London-based business director - Director and Chief Marketing Officer of Cashbook Finance - whose work sits at the intersection of commercial strategy, marketing and technology. His experience spans management consulting, telecommunications, specialty foods, digital markets and specialist business finance.

His professional background includes Big Four consulting at Deloitte, where he developed a strong command of business strategy, operational improvement, market analysis and client-focused problem-solving. He has also held roles at Vodafone and Andriani S.p.A. and ran his own brand consultancy, BL Consulting. That multidisciplinary grounding lets him assess commercial challenges from both strategic and operational perspectives. He holds a degree from New York University.

Bjorn specialises in identifying growth opportunities, leading projects from conception through delivery, strengthening market positioning and translating commercial objectives into measurable acquisition and engagement strategies. His public professional profile also highlights brand consulting and commercial lending as core service areas.

Alongside his executive work, he has maintained a long-standing commitment to professional and business communities. He serves on the Advisory Board of the British Albanian Chamber of Commerce and previously contributed to the programme committee of the Albanian Professionals and Entrepreneurs Network.

Combining corporate discipline with experience in fast-moving digital markets, he brings a commercially focused, internationally aware perspective to building sustainable growth, sharpening competitive positioning and delivering long-term value.