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Director & CMO - Cashbook Finance

Bjorn Laku

Buildingbrands that scale

Brand builder and growth leader - connecting commercial strategy, marketing and technology, grounded in London and informed by international business networks.

Get in touch Connect on LinkedIn
  • London, UK
  • Ex-Deloitte
  • Ex-Vodafone
Portrait of Bjorn Laku, Director and CMO of Cashbook Finance
London · United Kingdom
Current role
Director & CMO
Cashbook Finance
Commercial focus
Strategy · Brand
Growth & execution
Track record
15+ years
Deloitte to Director & CMO
Based in
London
United Kingdom
  • Commercial strategy
  • Brand development
  • Business finance
  • Digital growth
  • Data-led execution
  • Customer acquisition

How I build brands

  1. Clarity before activity.
  2. Data before opinion.
  3. Brand as a growth engine.

A structured, data-led approach to growth - from identifying the opportunity to delivering a result that compounds.

Bjorn Laku is a London-based business director - Director and Chief Marketing Officer of Cashbook Finance - whose work sits at the intersection of commercial strategy, marketing and technology. His experience spans management consulting, telecommunications, specialty foods, digital markets and specialist business finance.

His career began in Big Four consulting at Deloitte, which he joined in 2011 as an Audit & Advisory Consultant, developing a strong command of business strategy, operational improvement, market analysis and client-focused problem-solving. In 2013 he moved to Vodafone as a Marketing Product Manager, and in 2015 he founded his brand consultancy, BL Consulting, and became Business Development Manager, North America at Andriani S.p.A. He has been Director and CMO of Cashbook Finance since 2020. He holds degrees in law and management from UWE Bristol and a degree in digital marketing from New York University.

“From identifying the opportunity to delivering the result - a structured, data-led way of working.”

Bjorn specialises in identifying growth opportunities, leading projects from conception through delivery, strengthening market positioning and translating commercial objectives into measurable acquisition and engagement strategies. His public professional profile also highlights brand consulting and commercial lending as core service areas.

Alongside his executive work, he has maintained a long-standing commitment to professional and business communities. He serves on the Advisory Board of the British Albanian Chamber of Commerce and previously contributed to the programme committee of the Albanian Professionals and Entrepreneurs Network in New York.

Combining corporate discipline with experience in fast-moving digital markets, he brings a commercially focused, internationally aware perspective to building sustainable growth, sharpening competitive positioning and delivering long-term value.

02 / Brand playbook

A playbook for brands that grow.

In short

Four stages that turn a brand into a growth engine - from the first diagnosis to the numbers that prove it.

  1. 01

    Diagnose

    Define the opportunity

    Start with the commercial objective, the audience and the evidence - not a preferred channel.

  2. 02

    Position

    Sharpen the brand

    Clarify what the brand stands for and who it is for, so every channel tells the same story.

  3. 03

    Activate

    Connect the disciplines

    Align strategy, brand, technology and delivery so each decision supports the same outcome.

  4. 04

    Measure

    Measure what matters

    Use data to prioritise, learn and improve - keeping attention on commercial progress rather than activity.

Measure · the growth engine

What gets measured, gets built.

Illustrative view of how the playbook is tracked - not company figures.

03 / Brand work

Cashbook Finance, made simple to choose.

Case study

How Bjorn leads Cashbook Finance’s brand and digital estate - the playbook above, applied to a specialist UK lender.

  • Specialist business finance
  • B2B
  • United Kingdom

Making a specialist lender easy to understand - and easy to choose.

The challengeBusiness finance is a crowded, low-trust category. Products sound alike, pricing feels opaque and the people deciding - owners and finance directors - are short of time. Cashbook Finance needed a brand that made two specialist funding lines simple to understand and easy to trust, and a digital engine that turns that clarity into qualified enquiries.

  • Up to 90% advanced
  • Invoice to cash in 24–48 hours
  • Property-backed bridging
  • FCA reg. 782472
See the live site
The Cashbook Finance homepage as it first opens on desktop: Two ways to fund your next move, with the interactive funding desk, the key promises and the start-an-application button.
cashbookfinance.co.uk as it first opens on desktop and mobile
  1. 01

    On screen · Two products, named plainly

    Diagnose

    Mapped where capital enters each transaction - receivables and property - and the questions owners, finance directors and introducers ask before they apply.

  2. 02

    On screen · One promise, in the headline

    Position

    One idea, said plainly: two ways to fund your next move, from one FCA-registered UK lender. Speed, a clear advance and direct access to a UK team became the proof behind every message.

  3. 03

    On screen · An interactive funding desk

    Activate

    One system across every touchpoint: a product family, sector pages, practical guides, verified case studies, an interactive funding desk, calculators and matching link previews.

  4. 04

    On screen · Every visit ends in a measurable action

    Measure

    Analytics on every journey from first search to application, with pages built to load fast and be understood by search engines and AI assistants - so budget follows what converts.

Funded to date
£30m+
UK businesses funded
100+
Guides and explainers
36
Industry sector pages
16

Source: cashbookfinance.co.uk

60-second brand checkWhere does your brand stand?Score it against the same four stages and get three practical next steps. Take the check

04 / Expertise

What I bring to the table.

In short

Six disciplines that connect strategy to delivery - and ambition to measurable outcomes.

  1. 01

    Strategic planning

    Setting direction and turning long-range goals into prioritised, actionable roadmaps.

  2. 02

    Business development

    Identifying and converting growth opportunities into durable commercial relationships.

  3. 03

    Project management

    Leading initiatives from conception through to delivery - on scope and on time.

  4. 04

    Brand development

    Sharpening positioning and building a distinctive, consistent market presence.

  5. 05

    Data analysis

    Reading the numbers to inform decisions and measure what actually moves growth.

  6. 06

    Digital marketing

    Acquisition and engagement strategies built for fast-moving digital channels.

05 / Background

Experience across sectors.

In short

From Big Four rigour to the pace of digital - a career that shapes how Bjorn approaches every commercial challenge.

01

Management consulting

Big Four environments - business strategy, operational improvement and market analysis.

02

Telecommunications

Commercial and growth work in a competitive, scale-driven, fast-evolving industry.

03

Specialty foods

Brand and market development in a consumer-led, quality-driven category.

04

Digital

Customer acquisition and engagement across fast-moving digital channels and platforms.

Career milestones

Ten milestones, 2004 to today.

  1. Education

    A-Levels

    d’Overbroeck’s College, Oxford

  2. Education

    LLB Law

    UWE Bristol

  3. Education

    BA (Hons) Management

    UWE Bristol

  4. Career

    Audit & Advisory Consultant

    Deloitte

  5. Career

    Marketing Product Manager

    Vodafone

  6. Career

    Founded BL Consulting

    Brand consultancy

    and became Business Development Manager, North America at Andriani S.p.A.

  7. Community

    Programme Committee Member

    APEN, New York

    Albanian Professionals and Entrepreneurs Network

  8. Education

    Digital Marketing

    New York University

  9. CareerNow

    Director & CMO

    Cashbook Finance

  10. CommunityNow

    Advisory Board Member

    British Albanian Chamber of Commerce, London

06 / Credentials & community

Learning, leadership & international perspective.

In short

Professional development across digital marketing, business, management and law - reinforced by active involvement in advisory, professional and volunteer communities.

New York University · 2017–2018

Digital Marketing

A degree in digital marketing from New York University, covering the disciplines that connect brand to measurable demand.

  • SEO/SEM and web analytics
  • Social, mobile and email marketing
  • Display and content management
  • Web design

UWE Bristol · 2006–2011

Law & Management

An LLB in Law and a BA (Hons) in Management - a commercially rigorous, legally informed grounding for decision-making.

  • Strategic and international management
  • Digital business and entrepreneurship
  • Operations and organisational change
  • Commercial and information technology law

Career

Experience

  1. Cashbook FinanceDirector & Chief Marketing Officer - now
  2. BL ConsultingFounder - now
  3. Andriani S.p.A.Business Development Manager, North America -
  4. VodafoneMarketing Product Manager -
  5. DeloitteAudit & Advisory Consultant -

Education

Law, management & digital

  • 2017–2018Digital MarketingNew York University
  • 2008–2011BA (Hons) ManagementUWE Bristol
  • 2006–2008LLB LawUWE Bristol
  • 2004–2006A-Levelsd’Overbroeck’s College, Oxford

Professional community

Advisory & community roles

RoleOrganisationPeriod
Advisory Board MemberBritish Albanian Chamber of Commerce–present
Programme Committee MemberAlbanian Professionals and Entrepreneurs Network–

07 / Current role

Director & CMO

As Director and CMO, Bjorn leads brand, growth and customer acquisition at Cashbook Finance - an FCA-registered UK lender providing two specialist funding lines to British businesses.

The firm pairs fast, flexible working-capital finance with short-term property-backed lending - delivered with the directness of a team you can actually speak to.

Visit cashbookfinance.co.uk

FCA reg. 782472 · Company no. 10723098

Invoice finance

Released, up to90% Often within24–48h Releases up to 90% of the value of unpaid invoices - often within 24–48 hours - to keep cash flow moving while customers pay on their own terms.

Bridging finance

Term, months3–24 Secured onProperty Short-term funding secured on property, structured around the deal and its timeline - built for speed and certainty.

08 / Notes

Writing on brands that grow.

In short

One practical note for each stage of the playbook. All notes · RSS

  1. 01 · Diagnose

    Clarity before activity

    Most brand work starts with a channel or a campaign. It should start with one sentence about the commercial objective - here is how to write it, and why it changes everything that follows.

    3 min read

  2. 02 · Position

    Positioning in one sentence

    If a customer cannot explain what makes you different in one sentence, your brand is working harder than it needs to. A practical way to sharpen positioning - and keep every channel telling the same story.

    3 min read

  3. 03 · Activate

    Building trust in specialist finance

    In business finance, the brand's real job is to reduce doubt. Five lessons on turning clarity, proof and direct access into a growth engine for a specialist lender.

    3 min read

  4. 04 · Measure

    Data before opinion

    Brand is often treated as unmeasurable and performance as the only thing that counts. Both views cost money. A practical framework for measuring brand as a growth engine.

    2 min read

09 / FAQ

Questions, answered.

In short

Quick facts about Bjorn Laku, his role and how to get in touch.

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Who is Bjorn Laku?

Bjorn Laku is a London-based business director and, since 2020, the Director and Chief Marketing Officer (CMO) of Cashbook Finance, an FCA-registered UK lender. His work sits at the intersection of commercial strategy, marketing and technology.

What does Bjorn Laku do at Cashbook Finance?

As Director and CMO, Bjorn leads brand, growth and customer acquisition at Cashbook Finance, which provides invoice finance and short-term, property-backed bridging finance to British businesses.

What are Bjorn Laku’s areas of expertise?

Strategic planning, business development, project management, brand development, data analysis and digital marketing. His public professional profile also highlights brand consulting and commercial lending as core service areas.

Which companies has Bjorn Laku worked for?

Bjorn Laku has been Director and Chief Marketing Officer of Cashbook Finance since 2020. He began his career at Deloitte as an Audit & Advisory Consultant (2011–2013), was a Marketing Product Manager at Vodafone (2013–2015) and Business Development Manager, North America at Andriani S.p.A. (2015–2020), and in 2015 founded his brand consultancy, BL Consulting, which he still runs.

Where did Bjorn Laku study?

Bjorn Laku studied at the University of the West of England (UWE Bristol), taking an LLB in Law (2006–2008) and a BA (Hons) in Management (2008–2011), after A-Levels at d’Overbroeck’s College, Oxford. He also holds a degree in Digital Marketing from New York University (NYU, 2017–2018).

Which professional communities is Bjorn Laku part of?

He serves on the Advisory Board of the British Albanian Chamber of Commerce (2025–present) and was previously a Programme Committee Member of the Albanian Professionals and Entrepreneurs Network in New York (2015–2021).

What is Cashbook Finance?

Cashbook Finance is an FCA-registered UK lender (FCA reg. 782472, Companies House no. 10723098) that provides invoice finance and short-term, property-backed bridging finance to British businesses. Bjorn Laku is its Director and Chief Marketing Officer.

Where is Bjorn Laku based?

London, United Kingdom.

Where can I find an official biography of Bjorn Laku?

Official one-line, short, medium and long biographies, key facts and citation guidance are published at bjornlaku.com/bio.

How can I contact Bjorn Laku?

Email bjorn@cashbookfinance.co.uk, call 07709 900303, connect on LinkedIn at linkedin.com/in/bjorn-laku, or use the contact form on bjornlaku.com.

10 / Contact

Let’s talk.

A growth conversation, a potential partnership, or an introduction - the quickest ways to reach me are here.

Message / Secure form

Send a message

I’ll get back to you personally, usually the same working day.

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Or email bjorn@cashbookfinance.co.uk directly.