Bjorn Laku - official biographies
https://www.bjornlaku.com/bio/

ONE LINE

Bjorn Laku is Director and Chief Marketing Officer of Cashbook Finance, based in London.

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SHORT

Bjorn Laku is a London-based Director and CMO at Cashbook Finance, specialising in commercial strategy, brand development, digital marketing and growth.

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MEDIUM

Bjorn Laku is a London-based business director and, since 2020, the Director and Chief Marketing Officer (CMO) of Cashbook Finance, an FCA-registered UK lender providing invoice finance and short-term bridging finance to British businesses. His work sits at the intersection of commercial strategy, marketing and technology.

His career spans Deloitte (2011–2013), Vodafone (2013–2015), Andriani S.p.A. (2015–2020) and his own brand consultancy, BL Consulting (since 2015), across consulting, telecommunications, specialty foods, digital markets and specialist business finance. He holds degrees in law and management from UWE Bristol and in digital marketing from New York University, and serves on the Advisory Board of the British Albanian Chamber of Commerce.

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LONG

Bjorn Laku is a London-based business director - Director and Chief Marketing Officer of Cashbook Finance - whose work sits at the intersection of commercial strategy, marketing and technology. His experience spans management consulting, telecommunications, specialty foods, digital markets and specialist business finance.

His career began in Big Four consulting at Deloitte, which he joined in 2011 as an Audit & Advisory Consultant, developing a strong command of business strategy, operational improvement, market analysis and client-focused problem-solving. In 2013 he moved to Vodafone as a Marketing Product Manager, and in 2015 he founded his brand consultancy, BL Consulting, and became Business Development Manager, North America at Andriani S.p.A. He has been Director and CMO of Cashbook Finance since 2020. That multidisciplinary grounding lets him assess commercial challenges from both strategic and operational perspectives. He holds degrees in law and management from UWE Bristol and a degree in digital marketing from New York University.

Bjorn specialises in identifying growth opportunities, leading projects from conception through delivery, strengthening market positioning and translating commercial objectives into measurable acquisition and engagement strategies. His public professional profile also highlights brand consulting and commercial lending as core service areas.

Alongside his executive work, he has maintained a long-standing commitment to professional and business communities. He serves on the Advisory Board of the British Albanian Chamber of Commerce and previously contributed to the programme committee of the Albanian Professionals and Entrepreneurs Network in New York.

Combining corporate discipline with experience in fast-moving digital markets, he brings a commercially focused, internationally aware perspective to building sustainable growth, sharpening competitive positioning and delivering long-term value.

How to cite: Bjorn Laku, Director & Chief Marketing Officer, Cashbook Finance (https://www.bjornlaku.com/)
