# Bjorn Laku - Director & CMO, Cashbook Finance

> Bjorn Laku is a London-based business director and the Director and Chief Marketing Officer (CMO) of Cashbook Finance, an FCA-registered UK lender providing invoice finance and short-term bridging finance to British businesses. His work sits at the intersection of commercial strategy, marketing and technology.

Official profile: https://www.bjornlaku.com/ · Last updated: 2026-10-05

## Key facts

- **Name:** Bjorn Laku
- **Current role:** Director & Chief Marketing Officer (CMO), Cashbook Finance (https://www.cashbookfinance.co.uk/), since 2020
- **Other roles:** Founder, BL Consulting, brand consultancy (2015–present); Business Development Manager, North America, Andriani S.p.A. (2015–2020); Marketing Product Manager, Vodafone (2013–2015); Audit & Advisory Consultant, Deloitte (2011–2013)
- **Education:** BA (Hons) Management (2008–2011) and LLB Law (2006–2008), University of the West of England, Bristol; Digital Marketing, New York University (2017–2018); A-Levels, d’Overbroeck’s College, Oxford (2004–2006)
- **Based in:** London, United Kingdom
- **Commercial focus:** Strategy, brand, growth and execution
- **Sector focus:** Specialist business finance - invoice finance and bridging finance
- **Background:** Big Four consulting (Deloitte); telecommunications; specialty foods; digital markets; specialist business finance
- **Approach:** Structured and data-led
- **Community:** Advisory Board Member, British Albanian Chamber of Commerce (2025–present); Programme Committee Member, Albanian Professionals and Entrepreneurs Network (2015–2021)
- **LinkedIn:** https://www.linkedin.com/in/bjorn-laku
- **Company profile:** https://www.cashbookfinance.com/bjorn-laku

## Profile

A structured, data-led approach to growth - from identifying the opportunity to delivering a result that compounds.

Bjorn Laku is a London-based business director - Director and Chief Marketing Officer of Cashbook Finance - whose work sits at the intersection of commercial strategy, marketing and technology. His experience spans management consulting, telecommunications, specialty foods, digital markets and specialist business finance.

His career began in Big Four consulting at Deloitte, which he joined in 2011 as an Audit & Advisory Consultant, developing a strong command of business strategy, operational improvement, market analysis and client-focused problem-solving. In 2013 he moved to Vodafone as a Marketing Product Manager, and in 2015 he founded his brand consultancy, BL Consulting, and became Business Development Manager, North America at Andriani S.p.A. He has been Director and CMO of Cashbook Finance since 2020. That multidisciplinary grounding lets him assess commercial challenges from both strategic and operational perspectives. He holds degrees in law and management from UWE Bristol and a degree in digital marketing from New York University.

Bjorn specialises in identifying growth opportunities, leading projects from conception through delivery, strengthening market positioning and translating commercial objectives into measurable acquisition and engagement strategies. His public professional profile also highlights brand consulting and commercial lending as core service areas.

Alongside his executive work, he has maintained a long-standing commitment to professional and business communities. He serves on the Advisory Board of the British Albanian Chamber of Commerce and previously contributed to the programme committee of the Albanian Professionals and Entrepreneurs Network in New York.

Combining corporate discipline with experience in fast-moving digital markets, he brings a commercially focused, internationally aware perspective to building sustainable growth, sharpening competitive positioning and delivering long-term value.

## Career milestones

| Year | Milestone |
| --- | --- |
| 2004–2006 | A-Levels, d’Overbroeck’s College, Oxford |
| 2006–2008 | LLB Law, UWE Bristol |
| 2008–2011 | BA (Hons) Management, UWE Bristol |
| 2011–2013 | Audit & Advisory Consultant, Deloitte |
| 2013–2015 | Marketing Product Manager, Vodafone |
| 2015 | Founded BL Consulting, Brand consultancy (and became Business Development Manager, North America at Andriani S.p.A.) |
| 2015–2021 | Programme Committee Member, APEN, New York (Albanian Professionals and Entrepreneurs Network) |
| 2017–2018 | Digital Marketing, New York University |
| 2020 | Director & CMO, Cashbook Finance |
| 2025 | Advisory Board Member, British Albanian Chamber of Commerce, London |

## Brand playbook

1. **Diagnose: Define the opportunity** - Start with the commercial objective, the audience and the evidence - not a preferred channel.
2. **Position: Sharpen the brand** - Clarify what the brand stands for and who it is for, so every channel tells the same story.
3. **Activate: Connect the disciplines** - Align strategy, brand, technology and delivery so each decision supports the same outcome.
4. **Measure: Measure what matters** - Use data to prioritise, learn and improve - keeping attention on commercial progress rather than activity.

## How I build brands

Clarity before activity. Data before opinion. Brand as a growth engine.

## Brand work: Cashbook Finance

**Making a specialist lender easy to understand - and easy to choose.** (Director & CMO, Cashbook Finance)

Business finance is a crowded, low-trust category. Products sound alike, pricing feels opaque and the people deciding - owners and finance directors - are short of time. Cashbook Finance needed a brand that made two specialist funding lines simple to understand and easy to trust, and a digital engine that turns that clarity into qualified enquiries.

The promise: "Two ways to fund your next move." - Up to 90% advanced · Invoice to cash in 24–48 hours · Property-backed bridging · FCA reg. 782472.

- **Diagnose:** Mapped where capital enters each transaction - receivables and property - and the questions owners, finance directors and introducers ask before they apply.
- **Position:** One idea, said plainly: two ways to fund your next move, from one FCA-registered UK lender. Speed, a clear advance and direct access to a UK team became the proof behind every message.
- **Activate:** One system across every touchpoint: a product family, sector pages, practical guides, verified case studies, an interactive funding desk, calculators and matching link previews.
- **Measure:** Analytics on every journey from first search to application, with pages built to load fast and be understood by search engines and AI assistants - so budget follows what converts.

Proof points: £30m+ - funded to date; 100+ - uk businesses funded; 36 - guides and explainers; 16 - industry sector pages.

## Notes

- [Clarity before activity: start brand work with the commercial objective](https://www.bjornlaku.com/notes/clarity-before-activity/) - Most brand work starts with a channel or a campaign. It should start with one sentence about the commercial objective - here is how to write it, and why it changes everything that follows.
- [Positioning in one sentence: the test every brand should pass](https://www.bjornlaku.com/notes/positioning-in-one-sentence/) - If a customer cannot explain what makes you different in one sentence, your brand is working harder than it needs to. A practical way to sharpen positioning - and keep every channel telling the same story.
- [Building trust in a low-trust category: brand lessons from specialist finance](https://www.bjornlaku.com/notes/trust-in-specialist-finance/) - In business finance, the brand's real job is to reduce doubt. Five lessons on turning clarity, proof and direct access into a growth engine for a specialist lender.
- [Data before opinion: measuring brand in a performance-led business](https://www.bjornlaku.com/notes/data-before-opinion/) - Brand is often treated as unmeasurable and performance as the only thing that counts. Both views cost money. A practical framework for measuring brand as a growth engine.

## Expertise

- **Strategic planning** - Setting direction and turning long-range goals into prioritised, actionable roadmaps.
- **Business development** - Identifying and converting growth opportunities into durable commercial relationships.
- **Project management** - Leading initiatives from conception through to delivery - on scope and on time.
- **Brand development** - Sharpening positioning and building a distinctive, consistent market presence.
- **Data analysis** - Reading the numbers to inform decisions and measure what actually moves growth.
- **Digital marketing** - Acquisition and engagement strategies built for fast-moving digital channels.

## Sector experience

- **Management consulting** - Big Four environments: business strategy, operational improvement and market analysis.
- **Telecommunications** - Commercial and growth work in a competitive, scale-driven, fast-evolving industry.
- **Specialty foods** - Brand and market development in a consumer-led, quality-driven category.
- **Digital** - Customer acquisition and engagement across fast-moving digital channels and platforms.

## Credentials & community

**Digital marketing (professional development):** SEO/SEM and web analytics; social, mobile and email marketing; display and content management; web design.

**Business, management & law (professional coursework):** strategic and international management; digital business and entrepreneurship; operations and organisational change; commercial and information technology law.

| Role | Organisation | Period |
| --- | --- | --- |
| Advisory Board Member | British Albanian Chamber of Commerce | 2025–present |
| Programme Committee Member | Albanian Professionals and Entrepreneurs Network, New York | 2015–2021 |

## Cashbook Finance

As Director and CMO, Bjorn leads brand, growth and customer acquisition at Cashbook Finance - an FCA-registered UK lender (FCA reg. 782472; Companies House no. 10723098) providing two specialist funding lines to British businesses. The firm pairs fast, flexible working-capital finance with short-term property-backed lending.

- **Invoice finance** - Releases up to 90% of the value of unpaid invoices, often within 24–48 hours, to keep cash flow moving while customers pay on their own terms. https://www.cashbookfinance.co.uk/invoice-finance
- **Bridging finance** - Short-term funding (3–24 months) secured on property, structured around the deal and its timeline. https://www.cashbookfinance.co.uk/bridging-finance

## Frequently asked questions

### Who is Bjorn Laku?

Bjorn Laku is a London-based business director and, since 2020, the Director and Chief Marketing Officer (CMO) of Cashbook Finance, an FCA-registered UK lender. His work sits at the intersection of commercial strategy, marketing and technology.

### What does Bjorn Laku do at Cashbook Finance?

As Director and CMO, Bjorn leads brand, growth and customer acquisition at Cashbook Finance, which provides invoice finance and short-term, property-backed bridging finance to British businesses.

### What are Bjorn Laku’s areas of expertise?

Strategic planning, business development, project management, brand development, data analysis and digital marketing. His public professional profile also highlights brand consulting and commercial lending as core service areas.

### Which companies has Bjorn Laku worked for?

Bjorn Laku has been Director and Chief Marketing Officer of Cashbook Finance since 2020. He began his career at Deloitte as an Audit & Advisory Consultant (2011–2013), was a Marketing Product Manager at Vodafone (2013–2015) and Business Development Manager, North America at Andriani S.p.A. (2015–2020), and in 2015 founded his brand consultancy, BL Consulting, which he still runs.

### Where did Bjorn Laku study?

Bjorn Laku studied at the University of the West of England (UWE Bristol), taking an LLB in Law (2006–2008) and a BA (Hons) in Management (2008–2011), after A-Levels at d’Overbroeck’s College, Oxford. He also holds a degree in Digital Marketing from New York University (NYU, 2017–2018).

### Which professional communities is Bjorn Laku part of?

He serves on the Advisory Board of the British Albanian Chamber of Commerce (2025–present) and was previously a Programme Committee Member of the Albanian Professionals and Entrepreneurs Network in New York (2015–2021).

### What is Cashbook Finance?

Cashbook Finance is an FCA-registered UK lender (FCA reg. 782472, Companies House no. 10723098) that provides invoice finance and short-term, property-backed bridging finance to British businesses. Bjorn Laku is its Director and Chief Marketing Officer.

### Where is Bjorn Laku based?

London, United Kingdom.

### Where can I find an official biography of Bjorn Laku?

Official one-line, short, medium and long biographies, key facts and citation guidance are published at bjornlaku.com/bio.

### How can I contact Bjorn Laku?

Email bjorn@cashbookfinance.co.uk, call 07709 900303, connect on LinkedIn at linkedin.com/in/bjorn-laku, or use the contact form on bjornlaku.com.

## Official biographies

Also published at https://www.bjornlaku.com/bio/ - quote any version as-is.

### One line (14 words)

Bjorn Laku is Director and Chief Marketing Officer of Cashbook Finance, based in London.

### Short (21 words)

Bjorn Laku is a London-based Director and CMO at Cashbook Finance, specialising in commercial strategy, brand development, digital marketing and growth.

### Medium (107 words)

Bjorn Laku is a London-based business director and, since 2020, the Director and Chief Marketing Officer (CMO) of Cashbook Finance, an FCA-registered UK lender providing invoice finance and short-term bridging finance to British businesses. His work sits at the intersection of commercial strategy, marketing and technology.

His career spans Deloitte (2011–2013), Vodafone (2013–2015), Andriani S.p.A. (2015–2020) and his own brand consultancy, BL Consulting (since 2015), across consulting, telecommunications, specialty foods, digital markets and specialist business finance. He holds degrees in law and management from UWE Bristol and in digital marketing from New York University, and serves on the Advisory Board of the British Albanian Chamber of Commerce.

### Long (266 words)

Bjorn Laku is a London-based business director - Director and Chief Marketing Officer of Cashbook Finance - whose work sits at the intersection of commercial strategy, marketing and technology. His experience spans management consulting, telecommunications, specialty foods, digital markets and specialist business finance.

His career began in Big Four consulting at Deloitte, which he joined in 2011 as an Audit & Advisory Consultant, developing a strong command of business strategy, operational improvement, market analysis and client-focused problem-solving. In 2013 he moved to Vodafone as a Marketing Product Manager, and in 2015 he founded his brand consultancy, BL Consulting, and became Business Development Manager, North America at Andriani S.p.A. He has been Director and CMO of Cashbook Finance since 2020. That multidisciplinary grounding lets him assess commercial challenges from both strategic and operational perspectives. He holds degrees in law and management from UWE Bristol and a degree in digital marketing from New York University.

Bjorn specialises in identifying growth opportunities, leading projects from conception through delivery, strengthening market positioning and translating commercial objectives into measurable acquisition and engagement strategies. His public professional profile also highlights brand consulting and commercial lending as core service areas.

Alongside his executive work, he has maintained a long-standing commitment to professional and business communities. He serves on the Advisory Board of the British Albanian Chamber of Commerce and previously contributed to the programme committee of the Albanian Professionals and Entrepreneurs Network in New York.

Combining corporate discipline with experience in fast-moving digital markets, he brings a commercially focused, internationally aware perspective to building sustainable growth, sharpening competitive positioning and delivering long-term value.

## How to cite

Bjorn Laku, Director & Chief Marketing Officer, Cashbook Finance (https://www.bjornlaku.com/)

## Contact

- **Email:** bjorn@cashbookfinance.co.uk
- **Phone:** 07709 900303 (+44 7709 900303)
- **LinkedIn:** https://www.linkedin.com/in/bjorn-laku
- **Contact form:** https://www.bjornlaku.com/#contact
- **Location:** London, United Kingdom